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Neuromarketing : understanding the "buy button" in your customer's brainRenvoisé, Patrick ; Morin, ChristopheType of material - handbook ; adult, seriousEdition - Revised and updated [ed.]Publication and manufacture - Nashville [etc.] : T. Nelson, cop. 2007Language - englishISBN - 978-0-7852-2680-2; 0-7852-2680-X; 978-1-59555-135-1; 1-59555-135-2COBISS.SI-ID - 1106308446
Author
Renvoisé, Patrick |
Morin, Christophe
Topics
Neuromarketing |
Marketing |
Psychological aspects |
Consumers' preferences |
Neuropsychology |
Marketing |
Psihološki vidik |
Priročniki |
Potrošniki |
Vedenje |
Priročniki |
trženje |
psihologija |
kognitivna znanost |
psihologija potrošnika |
vedenje potrošnikov |
nakup |
odločanje |
marketing |
psychology |
neuroscience |
consumer psychology |
consumer behaviour |
purchasing |
decision making
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· Prosti p. G1 RENVOISÉ P. Neuromarketing IN: 000251300 · Prosti p. G1 RENVOISÉ P. Neuromarketing IN: 000251300 |
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Renvoisé, Patrick | ![]() |
Morin, Christophe | ![]() |
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