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Corporate identity and corporate marketingBalmer, John M.T.Type of material - professional monographPublication and manufacture - Bradford : MCB Journals, 2001Language - englishCOBISS.SI-ID - 12224998
Author
Balmer, John M.T.
Collection
European journal of marketing
Topics
korporacije |
identiteta podjetja |
kultura podjetja |
poslovno komuniciranje |
medosebni odnosi |
poslovno okolje |
management |
trženje |
marketing mix |
psihologija osebnosti |
blagovne znamke |
storitve |
informacije |
mednarodno podjetje |
standardizacija |
tipologija |
socialna varnost |
mednarodne primerjave |
corporations |
corporate identity |
corporate culture |
business communication |
interpersonal relations |
business environment |
management |
marketing |
marketing mix |
psychology of personality |
trademarks |
services |
information |
international corporation |
standardization |
typology |
social security |
international comparisons |
international comparisons
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