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Tourism marketing : a collaborative approachFyall, Alan ; Garrod, BrianType of material - profess. monogrPublication and manufacture - Clevedon [etc.] : Channel View Publications, cop. 2005Language - englishISBN - 1-873150-89-X; 1-873150-90-3; 1-87315-09-1COBISS.SI-ID - 16191718
Author
Fyall, Alan |
Garrod, Brian
Topics
Tourism |
Marketing |
turizem |
trženje |
strategija trženja |
strateško planiranje |
medorganizacijsko trženje |
efektivnost |
case study |
letalski promet |
hotelirstvo |
konkurenca |
sodelovanje |
tourism |
marketing |
marketing strategy |
strategic planning |
intercompany marketing |
efficiency |
case study |
air traffic |
hotel industry |
competition |
cooperation |
cooperation
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EF, Centralna ekonomska knjižnica, Ljubljana |
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· Prosti p. P1 FYALL A. Tourism marketing IN: 000216766 · Prosti p. P1 FYALL A. Tourism marketing IN: 000216766 |
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Database name | Field | Year |
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Fyall, Alan | ![]() |
Garrod, Brian | ![]() |
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