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Neuro web design : what makes them click?Weinschenk, Susan M."Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision-making, and neuroscience to ... the design of Web sites. You will learn the unconscious reasons for people's actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click." "Neuro Web Design employs "neuro-marketing" concepts, which are at the intersection of psychology and user experience. It's scientific, yet you'll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you'll be able to dramatically increase the effectiveness and conversion rates of your own Web site."--BOOK JACKETType of material - bookPublication and manufacture - Berkeley (CA) : New Riders, cop. 2009Language - englishISBN - 978-0-321-60360-9; 0-321-60360-5COBISS.SI-ID - 16235542
Author
Weinschenk, Susan M.
Topics
Neuromarketing |
Consumer behavior |
Internet marketing |
Web sites |
Design |
Psychological aspects |
trženje |
elektronsko trženje |
spletna trgovina |
vedenje potrošnikov |
odločanje |
psihologija potrošnika |
design |
kognitivna znanost |
trendi |
marketing |
electronic marketing |
online shopping |
consumer behaviour |
decision making |
consumer psychology |
design |
neuroscience |
trends
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· Prosti p. G4 WEINSCHENK S.M. Neuro web design IN: 000244819 · Prosti p. G4 WEINSCHENK S.M. Neuro web design IN: 000244819 |
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Database name | Field | Year |
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Weinschenk, Susan M. | ![]() |
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