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An analysis of the role of branding in a non-profit organization: the case of San Diego comic con : master's thesisČuček Meršol, KrisType of material - master's thesis ; adult, seriousPublication and manufacture - Ljubljana : [K. Čuček Meršol], 2023Language - englishCOBISS.SI-ID - 167289091
Author
Čuček Meršol, Kris
Other authors
Konečnik Ruzzier, Maja |
Vida, Irena |
Bodlaj, Mateja
Topics
trženje |
neprofitne organizacije |
blagovne znamke |
razvoj |
strategija trženja |
konkurenčnost |
študija primera |
kultura |
umetnost |
marketing |
non-profit organizations |
brands |
development |
marketing strategy |
competitivity |
case study |
culture |
art
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Skladišče II-3524- 0000008846 IN: 000252431 Skladišče II-3524- 8846 IN: 000252431 |
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Čuček Meršol, Kris | |
Konečnik Ruzzier, Maja | 19762 |
Vida, Irena | 11462 |
Bodlaj, Mateja | 23022 |
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