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From greenwashing to green B2B marketing : a systematic literature reviewVangeli, Anastas ...This paper addresses the emergence of greenwashing and examines its implications for the development of green marketing strategies. It starts from the premise that companies face vigilant ... environmental activism when developing B2B marketing strategies, focusing on identifying discrepancies between intended marketing messages and actual practices, as well as an increasingly tightening regulatory environment. The core of the paper is a systematic review of interdisciplinary research on greenwashing in the B2B context with a focus on B2B marketing implications. In particular, this study contributes to a modern understanding of greenwashing by providing a new framework for the typology, drivers, and consequences of greenwashing. It also contrasts theories that help explain the greenwashing phenomenon through an interdisciplinary perspective. Finally, this study points out the gaps in existing research on this phenomenon and offers rich future research directions.Source: Industrial marketing management. - ISSN 0019-8501 (Vol. 115, Nov. 2023, str. 281-299)Type of material - article, component part ; adult, seriousPublish date - 2023Language - englishCOBISS.SI-ID - 168828419
Author
Vangeli, Anastas |
Małecka, Agnieszka |
Mitręga, Maciej |
Pfajfar, Gregor
Topics
podjetje |
zeleno trženje |
social responsibility |
enterprises |
green marketing |
družbena odgovornost
Author | Vangeli, Anastas ... |
Title | From greenwashing to green B2B marketing : a systematic literature review |
Publication date | 2023-10-14 |
COBISS.SI-ID | 168828419 |
Publication version in repository | Publisher's version |
Publication licence | Creative Commons Attribution 4.0 International |
Embargo | Immediate publication for public |
Project(s) from which the publication was funded
Title | Acronym | Project ID | Funder |
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Slovenija in njeni akterji v mednarodnih odnosih in evropskih integracijah | P5-0177-2022 |
Javna agencija za znanstvenoraziskovalno in inovacijsko dejavnost Republike Slovenije |
Files that belong to the publication
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https://repozitorij.uni-lj.si/IzpisGradiva.php?id=152972 |
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Vangeli, Anastas | 56121 |
Małecka, Agnieszka | |
Mitręga, Maciej | |
Pfajfar, Gregor | 28910 |
Source: Personal bibliographies
and: SICRIS
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