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Analiza zaznavanja potreb po nujnih in luksuznih dobrinah ter načina njihovega zadovoljevanja pri generacijah X in Z : magistrsko deloGodec, NejaType of material - master's thesis ; adult, seriousPublication and manufacture - Ljubljana : [N. Godec], 2024Language - slovenianCOBISS.SI-ID - 188179459
Author
Godec, Neja
Other authors
Ivašković, Igor |
Lahovnik, Matej |
Penger, Sandra
Topics
potrošništvo |
trženje |
vedenje potrošnikov |
blagovne znamke |
luksus |
zadovoljstvo |
medgeneracijske razlike |
raziskave |
analiza |
consumerism |
marketing |
consumer behaviour |
brands |
luksusluxury |
satisfaction |
generation gap |
research |
analysis
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Skladišče II-3524- 0000009047 IN: 000253501 Skladišče II-3524- 9047 IN: 000253501 |
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Godec, Neja | |
Ivašković, Igor | 34866 |
Lahovnik, Matej | 18935 |
Penger, Sandra | 23028 |
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