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From brand vision to brand evaluation : the strategic process of growing and strengthening brandsDe Chernatony, L.Type of material - book ; adult, seriousEdition - 3rd ed.Publication and manufacture - Oxford ; Burlington (MA) : Butterworth-Heinemann, 2010Language - englishISBN - 978-1-85617-773-3COBISS.SI-ID - 19545062
Author
De Chernatony, L.
Other authors
Chartered Institute of Marketing
Topics
Brand name products |
Trademarks |
Product management |
podjetje |
proizvodi |
storitve |
blagovne znamke |
image |
vizija |
management |
vrednotenje |
enterprises |
products |
services |
trademarks |
image |
vision |
management |
valuation |
valuation
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EF, Centralna ekonomska knjižnica, Ljubljana |
available - outside loan, loan period: 1 months
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· Prosti p. G1 DE CHERNATONY L. From brand IN: 000228279 · Prosti p. G1 DE CHERNATONY L. From brand IN: 000228279 |
available - outside loan, loan period: 1 months
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· Prosti p. G1 DE CHERNATONY L. From brand IN: 000228278 · Prosti p. G1 DE CHERNATONY L. From brand IN: 000228278 |
on loan - outside loan, due date: not specified
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Shelf entry
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Database name | Field | Year |
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De Chernatony, L. |
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