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Vpliv oglaševanja z znanimi športniki na porabnikovo odločitev o nakupu [Elektronski vir] : magistrsko deloPratneker, NežaType of material - master's thesis ; adult, seriousPublication and manufacture - Ljubljana : [N. Pratneker], 2024Language - slovenianCOBISS.SI-ID - 220894467
Author
Pratneker, Neža
Other authors
Žabkar, Vesna |
Vida, Irena |
Kolar, Tomaž, 1968-
Topics
trženje |
oglaševanje |
oglas |
šport |
vedenje potrošnikov |
odločanje |
nakup |
raziskave |
marketing |
advertising |
advertisement |
sports |
consumer behaviour |
decision making |
purchasing |
research

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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Pratneker, Neža | ![]() |
Žabkar, Vesna | 15495 |
Vida, Irena | 11462 |
Kolar, Tomaž, 1968- | 16007 |
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