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Principles of marketingKotler, Philip ; Armstrong, GaryType of material - scient. monogr.Edition - 5th ed.Publication and manufacture - Englewood Cliffs (N.J.) : Prentice-Hall, 1991Language - englishISBN - 0-13-721689-0COBISS.SI-ID - 5577702
Author
Kotler, Philip |
Armstrong, Gary
Topics
trženje |
management |
tržne raziskave |
informacijski sistem |
potrošnik |
psihologija potrošnika |
odločanje |
tipologija |
novi proizvodi |
povpraševanje |
predvidevanje |
trg |
segmentacija |
marketing mix |
tržne poti |
distribucija |
odnosi z javnostjo |
promocija |
direktno trženje |
konkurenca |
tržno planiranje |
strategija trženja |
okolje |
etika |
medorganizacijsko trženje |
mednarodno trženje |
case study |
trgovina |
storitve |
industrija |
negospodarske dejavnosti |
velika podjetja |
majhna podjetja |
marketing |
management |
market research |
information system |
consumer |
consumer psychology |
decision making |
typology |
new products |
demand |
forecasting |
market |
segmentation |
marketing mix |
marketing channels |
distribution |
public relations |
sales promotion |
direct selling |
competition |
market planning |
marketing strategy |
environment |
ethics |
intercompany marketing |
international marketing |
case study |
trade |
services |
industry |
non-economic activities |
large enterprises |
small enterprises
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