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Retail management : a strategic approachBerman, Barry ; Evans, Joel R.Type of material - textbook ; adult, seriousEdition - 8th ed.Publication and manufacture - Upper Saddle River (NJ) : Prentice Hall, cop. 2001Language - englishISBN - 0-13-026334-6COBISS.SI-ID - 8488245
Author
Berman, Barry |
Evans, Joel R.
Topics
Retail trade |
Human resource management |
Retail selling |
Retail trade |
Buying |
Retail trade |
Non-store retailinig |
Retail trade |
Web sites |
Marketing |
Trgovina na drobno |
Marketing miks |
Učbeniki za visoke šole |
Študije primerov |
Marketing |
Marketinška strategija |
Prodajni kanali |
Učbeniki za visoke šole |
Študije primerov |
Svetovni splet |
Elektronska trgovina |
Nekonvencionalni pristop |
Učbeniki za visoke šole |
Marketing |
Tržni odnosi |
Tržna miselnost |
Učbeniki za visoke šole |
Študije primerov |
Marketing |
Potrošniški interesi |
Distribuirani sistemi |
Učbeniki za visoke šole |
Študije primerov |
Trgovina |
Prodaja na drobno |
Ključne besede |
Učbeniki za visoke šole |
Trgovina |
Implementacija |
Tržno planiranje |
Učbeniki za visoke šole |
Potrošniki |
Ciljani skrining |
Vedenjski vzorci |
Učbeniki za visoke šole |
Potrošniki |
Identifikacija |
Razumevanje |
Učbeniki za visoke šole |
Management |
Človeški viri |
Dimenzioniranje |
Učbeniki za visoke šole |
trgovina |
prodaja na drobno |
prodaja na debelo |
lokacija |
prodajno mesto |
trgovske družbe |
spremembe |
potrošnik |
zaščita potrošnika |
psihologija potrošnika |
cilj |
uporaba človeških zmogljivosti |
človeški kapital |
operativni management |
tržne poti |
promocija |
medorganizacijsko trženje |
WWW |
informacijska tehnologija |
potrebe |
trg |
segmentacija |
image |
strategija trženja |
controlling |
marketing mix |
poslovne odločitve |
blagovne znamke |
ekonomska propaganda |
storitve |
elektronsko poslovanje |
kariera |
razvoj |
case study |
trade |
retail trade |
wholesale trade |
location |
sales outlet |
commercial company |
changes |
consumer |
consumer's protection |
consumer psychology |
goal |
human resource management |
human capital |
operations management |
marketing channels |
promotion |
intercompany marketing |
WWW |
information technology |
needs |
market |
segmentation |
image |
marketing strategy |
controlling |
marketing mix |
business decisions |
trademarks |
advertising |
services |
electronic commerce |
career |
development |
case study |
case study
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EF, Centralna ekonomska knjižnica, Ljubljana |
available - outside loan, loan period: 1 months
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Call number – location, accession no. ... |
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· Prosti p. G3 BERMAN B. Retail management IN: 000204457 · Prosti p. G3 BERMAN B. Retail management IN: 000204457 |
available - outside loan, loan period: 1 months
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