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International marketing strategy : contemporary readingsDoole, Isobel ; Lowe, RobinType of material - proceedingsPublication and manufacture - London [etc.] : International Thomson Business Press, 1997Language - englishISBN - 0-415-14454-XCOBISS.SI-ID - 9003494
Author
Doole, Isobel |
Lowe, Robin
Topics
mednarodno trženje |
globalizacija |
skupni trg |
ASEAN |
strategija trženja |
multinacionalne družbe |
internacionalizacija |
faze |
partnerstvo |
razvoj |
novi proizvodi |
ekonomska propaganda |
distribucija |
tipologija |
manager |
etika |
international marketing |
globalization |
common market |
ASEAN |
marketing strategy |
multinational companies |
internationalization |
phases |
partnership |
development |
new products |
advertising |
distribution |
typology |
manager |
ethics
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EF, Centralna ekonomska knjižnica, Ljubljana |
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