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Building data mining applications for CRMBerson, Alex ; Smith, Stephen ; Thearling, KurtType of material - handbookPublication and manufacture - New York [etc.] : McGraw-Hill, cop. 2000Language - englishISBN - 0-07-134444-6COBISS.SI-ID - 11562470
Author
Berson, Alex |
Smith, Stephen |
Thearling, Kurt
Topics
Data mining |
Data mining |
Case studies |
Database marketing |
Tools |
Data warehousing |
Data processing |
Decision support systems |
Customer relations |
Customer services |
Poslovna informatika |
Mrežna organizacija |
Računalniška arhitektura |
Priročniki |
Podatkovne baze |
Iskanje informacij |
Shranjevanje informacij |
Priročniki |
Podatkovne baze |
Potrošniški interesi |
Podatkovna skladišča |
Priročniki |
Potrošniki |
Informacijska omrežja |
Motivacija |
Priročniki |
informacijska družba |
informatika |
informacijska tehnologija |
računalniške mreže |
internet |
podjetje |
elektronsko poslovanje |
elektronsko trženje |
strategija trženja |
nova ekonomija |
skladiščenje |
podatki |
baze podatkov |
obdelava podatkov |
varnost |
aplikacija |
podatkovne strukture |
potrošnik |
informacijski viri |
statistika |
razvrščanje v skupine |
cluster analiza |
nevronske mreže |
podatki |
trendi |
primeri |
case study |
information society |
informatics |
information technology |
computer networks |
internet |
enterprise |
electronic commerce |
electronic marketing |
marketing strategy |
new economy |
data warehousing |
data base |
data analysis |
security |
application |
data structures |
customer |
information resources |
consumer |
statistics |
cluster analysis |
neural networks |
data |
trends |
cases |
case study |
case study
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Year | Impact factor | Edition | Category | Classification | ||||
---|---|---|---|---|---|---|---|---|
JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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