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Management of marketingLancaster, Geoffrey, 1938- ; Reynolds, Paul, prof.Type of material - bookPublication and manufacture - Amsterdam [etc.] : Elsevier ; Oxford (UK) ; Burlington (MA) : Butterworth-Heinemann, 2005Language - englishISBN - 0-7506-6103-8COBISS.SI-ID - 15900134
Author
Lancaster, Geoffrey, 1938- |
Reynolds, Paul, prof.
Topics
Marketing |
Management |
Marketing management |
Marketing strategy |
Handbooks, manuals, etc |
Marketing management |
Marketinška strategija |
Trženjski splet |
Učbeniki za visoke šole |
Marketing management |
Tržna miselnost |
Preskrba |
Učbeniki za visoke šole |
Marketing management |
Prodajni kanali |
Neposredno trženje |
Učbeniki za visoke šole |
Poslovna logistika |
Vodenje |
Pretok blaga |
Učbeniki za visoke šole |
Nakupovanje |
Nakupno obnašanje |
Ciljani skrining |
Učbeniki za visoke šole |
trženje |
marketing |
management |
filozofija |
tržne raziskave |
tržno planiranje |
kontrola |
poslovno okolje |
marketing mix |
marketinški splet |
strategija trženja |
nakup |
vedenje |
segmentacija |
cilj |
pozicioniranje |
proizvodi |
strategija |
cene |
preskrbovalne verige |
logistika |
distribucija |
oglaševanje |
ekonomska propaganda |
prodaja |
predvidevanje |
promocija |
odnosi z javnostjo |
direktno trženje |
neposredna prodaja |
potrošnik |
informacije |
MIS |
mednarodno trženje |
internet |
računalniške mreže |
informacijska tehnologija |
učbeniki |
marketing |
management |
philosphy |
market research |
market planning |
control |
business environment |
marketing mix |
marketing strategy |
behavior |
segmentation |
target |
goal |
pozitioning |
products |
strategy |
prices |
marketing channels |
logistics |
distribution |
advertising |
economic propaganda |
selling |
forecasting |
promotion |
public relations |
direct marketing |
direct selling |
consumer |
customer |
informations |
MIS |
international marketing |
internet |
computer networks |
information technology |
textbooks
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Faculty of Economics and Business, Maribor |
available - outside loan, loan period: 30 days
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339.13 LANCASTER G. Management 339.13 LANCASTER G. Management |
available - outside loan, loan period: 30 days
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Lancaster, Geoffrey, 1938- | ![]() |
Reynolds, Paul, prof. | ![]() |
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