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New products managementCrawford, Charles Merle, 1924- ; Di Benedetto, C. AnthonyType of material - textbookEdition - 8th ed., 2nd print.Publication and manufacture - New York : McGraw-Hill ; Boston (Mass.) [etc.] : Irwin, cop. 2006Language - englishISBN - 0-07-124433-6COBISS.SI-ID - 16094438
Author
Crawford, Charles Merle, 1924- |
Di Benedetto, C. Anthony
Topics
New products |
Management |
Novi proizvod |
Management sistemi |
Marketinška strategija |
Učbeniki za visoke šole |
Novi proizvod |
Planiranje proizvodnje |
Koncepcije |
Učbeniki za visoke šole |
Marketing |
Evalvacija |
Tehnološki razvoj |
Učbeniki za visoke šole |
novi proizvodi |
podjetje |
strateško planiranje |
management |
sistemi |
ocenjevanje |
product manager |
strategija |
reševanje problemov |
strateški management |
trženje |
strategija trženja |
izdelki |
proizvodi |
prodajna politika |
inovacije |
inovacijska dejavnost |
potrošnik |
tržne raziskave |
design |
teamsko delo |
prodaja |
predvidevanje |
testiranje |
primeri |
case study |
učbeniki |
učbeniki |
enterprises |
new products |
management |
strategic planning |
strategy |
innovations |
consumer |
problem solving |
market research |
evaluation |
systems |
design |
team work |
sales |
forecasting |
testing |
case study |
case study
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Faculty of Economics and Business, Maribor |
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658.6 CRAWFORD C. New 06 658.6 CRAWFORD C. New 06 |
available - outside loan, loan period: 30 days
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Crawford, Charles Merle, 1924- | |
Di Benedetto, C. Anthony |
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