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Identity and strategy : how individual visions enable the design of a market strategy that worksRughase, Olaf G., 1968-Type of material - profess. monogrPublication and manufacture - Cheltenham (UK) ; Northampton (Mass.) : E. Elgar, cop. 2006Language - englishISBN - 1-84542-310-0; 978-1-84542-310-0COBISS.SI-ID - 16291046
Author
Rughase, Olaf G., 1968-
Topics
Strategic planning |
Corporate culture |
Corporate image |
Organizational change |
Marketing |
Identiteta |
Individualizacija |
Marketinška strategija |
Priročniki |
Design |
Korporativna identiteta |
Vizije |
Priročniki |
podjetje |
organiziranost |
identiteta |
spremembe |
trženje |
strategija trženja |
trg |
konkurenčnost |
design |
marketing |
organizacijske strukture |
management |
meritve |
struktura |
tržna struktura |
kultura podjetja |
potrošnik |
individualizem |
primeri |
motiviranje |
case study |
enterprises |
corporate identity |
marketing |
structure |
corporate culture |
consumer |
case study |
case study
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Faculty of Economics and Business, Maribor |
on loan - outside loan, due date: 29.07.2024
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339.13 RUGHASE O. Identity 339.13 RUGHASE O. Identity |
on loan - outside loan, due date: 29.07.2024
Expected to be available after: 30.07.2024 (1. in queue) |
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Rughase, Olaf G., 1968- | ![]() |
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