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Services marketing : people, technology, strategyLovelock, Christopher H. ; Wirtz, JochenType of material - book ; adult, seriousEdition - 8th ed.Publication and manufacture - Hackensack (NJ) : World Scientific, cop. 2016Language - englishISBN - 978-194-465-900-4; 978-194-465-901-1COBISS.SI-ID - 2048920626
Author
Lovelock, Christopher H. |
Wirtz, Jochen
Topics
Marketing |
Management |
Professions |
Marketing |
Service industries |
Marketing |
Customer services |
Marketing |
trženje |
storitve |
strategija |
strategija trženja |
planiranje |
proizvodi |
potrošnik |
poslovno komuniciranje |
odnosi s strankami |
kadri |
case study |
marketing |
services |
strategy |
marketing strategy |
planning |
products |
consumer |
business communication |
customer relationship |
personnel |
case study
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Faculty of Economics and Business, Maribor |
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339.13 LOVELOCK C. Services 16 c 339.13 LOVELOCK C. Services 16 c |
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339.13 LOVELOCK C. Services 16 b 339.13 LOVELOCK C. Services 16 b |
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339.13 LOVELOCK C. Services 16 339.13 LOVELOCK C. Services 16 |
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339.13 LOVELOCK C. Services 16 č 339.13 LOVELOCK C. Services 16 č |
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339.13 LOVELOCK C. Services 16 a 339.13 LOVELOCK C. Services 16 a |
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Lovelock, Christopher H. | ![]() |
Wirtz, Jochen | ![]() |
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