Življenjski cikel podjetja obravnavajo avtorji različno. Nesporno pa je, da podjetje, če uspešno preide v fazo ustanovitve, prične rasti in se razvijati v fazi rasti. Če v svojem razvoju doseže fazo ...zrelosti, mora biti pozorno tudi na možnost zatona (faza odmiranja). To so učne faze v procesu življenjskega cikla podjetja. Seveda pa se je potrebno zavedati, da je vsak fazni prehod vedno kritičen in da pri prehodu pride do krize, ki je lahko usodna, hkrati pa predstavlja tudi motor razvoja podjetja. Opozori nas, da moramo za optimalen razvoj svojega podjetja uporabiti drugačno vrsto vodenja, kot smo jo doslej.
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