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International marketing strategy : analysis, development and implementationDoole, Isobel ; Lowe, Robin, 1945-Type of material - textbookEdition - 3rd ed., reprintedPublication and manufacture - Australia ; London [etc.] : Thomson : Thomson Learning, 2002Language - englishISBN - 1-86152-772-1COBISS.SI-ID - 6581020
Author
Doole, Isobel |
Lowe, Robin, 1945-
Topics
Export marketing |
Management |
Export marketing |
Management |
Case studies |
mednarodno trženje |
trženje |
marketing |
mednarodna trgovina |
trgovanje |
poslovno okolje |
družbeni vidik |
kultura |
medkulturna komunikacija |
tržne raziskave |
tržno planiranje |
mala podjetja |
srednja podjetja |
organizacija |
strategija trženja |
proizvodnja |
globalizacija |
proizvodi |
blago |
internet |
elektronsko poslovanje |
management |
poslovno komuniciranje |
distribucija |
logistika |
mednarodni trg |
cene |
učbeniki |
primeri |
case study |
international marketing |
marketing |
international trade |
trading |
business environment |
social aspect |
culture |
intercultural communication |
marketing research |
market research |
market planning |
small enterprises |
small business |
medium enterprises |
organization |
marketing strategy |
production |
globalization |
Internet |
computer networks |
electronic commerce |
products |
goods |
management |
business communication |
distribution |
logistics |
international market |
prices |
textbooks |
cases |
case study |
case study
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Faculty of Economics and Business, Maribor |
available - outside loan, loan period: 30 days
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339.54 DOOLE I. International d 339.54 DOOLE I. International d |
available - outside loan, loan period: 30 days
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339.54 DOOLE I. International b 339.54 DOOLE I. International b |
available - outside loan, loan period: 30 days
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Doole, Isobel | ![]() |
Lowe, Robin, 1945- | ![]() |
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