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Marketing researchAaker, David A., 1938- ; Kumar, Vineet, 1958- ; Day, George S.Type of material - textbookEdition - 8th, international ed.Publication and manufacture - New York [etc.] ; Chichester : J. Wiley, cop. 2004Language - englishISBN - 0-471-45168-1; 0-471-23057-XCOBISS.SI-ID - 7113756
Author
Aaker, David A., 1938- |
Kumar, Vineet, 1958- |
Day, George S.
Topics
Marketing research |
Market research |
Methods |
Factoring |
Tržne raziskave |
Prodajne metode |
Informacijske storitve |
Priročniki |
Tržne raziskave |
Poslovne odločitve |
Marketinška strategija |
Priročniki |
Marketing |
Poslovna strategija |
Podatkovne baze |
Priročniki |
Marketing |
Podatkovne zbirke |
Aplikativni programi |
Priročniki |
tržne raziskave |
tržna analiza |
marketing |
trženje |
metode |
vzorčenje |
podatkovne strukture |
pospeševanje prodaje |
strategija trženja |
poslovne odločitve |
novi proizvodi |
design |
case study |
primeri |
informacije |
podatki |
analiza |
korelacije |
regresijske analize |
faktorska analiza |
baze podatkov |
uporaba računalnika |
informacijski viri |
internet |
računalniške mreže |
aplikacija
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Faculty of Economics and Business, Maribor |
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339.13 AAKER D. Marketing 03 339.13 AAKER D. Marketing 03 |
available - outside loan, loan period: 30 days
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Aaker, David A., 1938- | ![]() |
Kumar, Vineet, 1958- | ![]() |
Day, George S. | ![]() |
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