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Destination marketing organisationsPike, StevenType of material - reviewPublication and manufacture - Amsterdam [etc.] ; Oxford (UK) ; San Diego (CA) : Elsevier, 2004Language - englishISBN - 0-08-044306-0COBISS.SI-ID - 8628764
Author
Pike, Steven
Topics
Place marketing |
Tourism |
Marketing |
Disaster planning |
Turistični trg |
Predstavitve |
Podobe |
Nova Zelandija |
Avstralija |
Primerjalne študije |
Turistični trg |
Analiza krize |
Nevarnosti |
Nova Zelandija |
Avstralija |
Primerjalne študije |
Turistična podjetja |
Marketinška strategija |
Destinacija |
Nova Zelandija |
Primerjalne študije |
Tržni mehanizem |
Turistične organizacije |
Turistične destinacije |
Nova Zelandija |
Primerjalne študije |
turizem |
marketing |
trženje |
gospodarske organizacije |
meritve |
struktura |
predstava |
blagovne znamke |
image |
oblikovanje |
pozicioniranje |
napake |
krize |
strateško planiranje |
modeli |
metode |
strategija trženja |
uspešnost poslovanja |
organizacijske strukture |
organiziranost |
predvidevanje |
razvoj |
Nova Zelandija |
trg |
tržne raziskave |
tržna analiza |
primeri |
case study |
perspektive |
vrednost
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Faculty of Economics and Business, Maribor |
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Pike, Steven | ![]() |
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