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Flock and flow : predicting and managing change in a dynamic marketplaceMcCracken, Grant David, 1951-Type of material - profess. monogrPublication and manufacture - Bloomington ; Indianapolis (IN) : Indiana University Press, cop. 2006Language - englishISBN - 0-253-34759-9; 978-0-253-34759-6COBISS.SI-ID - 9056028
Author
McCracken, Grant David, 1951-
Topics
Marketing |
Management |
Consumers' preferences |
Forecasting |
New products |
Brand name products |
Business forecasting |
Market segmentation |
Marketplace monitoring |
Marketing management |
Dinamični procesi |
Strukturne spremembe |
Študije |
Potrošniki |
Potrošniški interesi |
Zadovoljevanje |
Študije |
Marketing |
Poslovno predvidevanje |
Ugotavljanje zmožnosti |
Priročniki |
Potrošnja |
Marketing sistemi |
Marketinška strategija |
Priročniki |
tržna analiza |
marketing |
trženje |
strategija trženja |
management |
vodenje |
spremembe |
dinamični modeli |
dinamični sistemi |
razvoj |
priložnosti |
opcije |
tržne raziskave |
potrošnik |
zadovoljstvo |
modeli |
blagovne znamke |
novi proizvodi |
poraba |
družbe |
korporacije
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Faculty of Economics and Business, Maribor |
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339.13 MCCRACKEN G. Flock 339.13 MCCRACKEN G. Flock |
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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McCracken, Grant David, 1951- | ![]() |
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