Faculty of Arts, Lj. - all departments (FFLJ)
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Promocijske strategije Amazonovih avtorjev uspešnic : magistrsko deloBrglez, MašaAvtorji in založniki za trženje svojih knjig uporabljajo različne strategije. V magistrskem delu smo primerjali promocijske strategije evropskih Amazonovih avtorjev uspešnic s slovenskimi avtorji. ... Vzorec Amazonovih avtorjev je sestavljalo osemintrideset avtorjev, ki izdajajo knjige pri založbah in štiriintrideset samozaložnikov. Med slovenskimi avtorji smo izbrali pet avtorjev uspešnic zadnjih petih let in enega avtorja, ki izdaja v samozaložbi. Osredotočili smo se na štiri vrste trženjskih strategij, ki jih Amazonovi in slovenski avtorji najpogosteje uporabljajo. Te so bile: literarni dogodki, množični mediji, literarne nagrade in spletni marketing. Postavili smo štiri hipoteze, ki smo jih želeli potrditi ali ovreči. Ugotovili smo, da avtorji na Amazonu in v Sloveniji uporabljajo več vrst družbenih omrežij (Facebook, Twitter, Instagram ...). Večina jih uporablja tudi spletno platformo Goodreads. Nekateri avtorji (vseh treh tipov) poleg tega uporabljajo spletno platformo Youtube. Večina avtorjev ima svojo spletno stran, nekateri pišejo tudi bloge. Ključna ugotovitev naloge je, da imajo danes avtorji bistveno večjo vlogo pri trženju svojih knjig.Type of material - master's thesis ; adult, seriousPublication and manufacture - Ljubljana : [M. Brglez], 2020Language - slovenianCOBISS.SI-ID - 32321539
Author
Brglez, Maša
Other authors
Kovač, Miha, 1960-
Topics
založništvo |
marketing |
promocija |
strategije |
Amazon |
avtorji |
samozaložniki |
Slovenija |
bolonjske magistrske naloge |
bolonjske magistrske naloge
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Brglez, Maša | ![]() |
Kovač, Miha, 1960- | 21645 |
Source: Personal bibliographies
and: SICRIS
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