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Oglaševalski jezik : jezikovne in stilne posebnosti oglasov v slovenskih in italijanskih tiskanih medijih : diplomska seminarska nalogaDellore, MiaOglaševalski jezik se ponaša s številnimi posebnostmi, lastnimi pravili in edinstvenim stilom, kar pomeni, da so oglasi dobro izhodišče za preučevanje fleksibilnosti določenega jezika. Diplomska ... seminarska naloga se v teoretičnem delu osredotoča na temeljne pojme oglaševalskega jezika in njegove značilnosti, nato pa se v analitičnem delu posveti preučevanju jezikovnih in stilnih posebnosti (tujejezičnih elementov, slenga, neologizmov, frazemov in retoričnih figur) ter ugotavljanju razlik in skupnih točk slovenskih in italijanskih oglasov iz štirih tematskih skupin: avtomobilistična industrija, kozmetični izdelki in izdelki za telesno nego, prehrambni izdelki in tehnološki izdelki.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Ljubljana : [M. Dellore], 2015Language - slovenianCOBISS.SI-ID - 58374498
Author
Dellore, Mia
Other authors
Mikolič Južnič, Tamara
Topics
prevajanje |
slovenščina |
italijanščina |
stilistika |
oglaševanje |
reklama |
oglasi |
tujke |
neologizmi |
diplomske seminarske naloge |
translation |
Slovene language |
Italian language |
stylistics |
advertising |
language of advertising |
foreign words |
neologisms
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OHK - Germanistika SKL-DiplBP DELLORE M. Oglaševalski OHK - Germanistika SKL-DiplBP DELLORE M. Oglaševalski |
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Database name | Field | Year |
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Dellore, Mia | ![]() |
Mikolič Južnič, Tamara | 19520 |
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