Faculty of Arts, Lj. - all departments (FFLJ)
OHK FF oddelčne knjižnice bodo imele v času poletnih mesecev nekoliko prilagojene urnike. Poletne urnike si lahko ogledate:
Poletni urniki
PDF
  • How to p(l)ay with words? : the use of puns in online bank advertisements in English and Serbian in light of relevance theory
    Lazović, Vesna
    Based on a corpus comprising online advertisements of banks operating in the UK and Serbia, this paper aims at describing the most frequent ways of creating puns and classifying them based on their ... predominant structure. The function of puns in advertising is explained from the perspective of Sperber and Wilson's relevance theory (1995) and the behavioural AIDA model. This paper also tries to reveal whether the formal and semantic aspects of lexical units are exploited in British and Serbian bank offers, and whether there are any language- and culture-specific features in terms of punning.
    Source: ELOPE : English language overseas perspectives and enquiries. - ISSN 1581-8918 (Vol. 15, no. 2, 2018, str. 25-44)
    Type of material - article, component part ; adult, serious
    Publish date - 2018
    Language - english
    COBISS.SI-ID - 68659298

    Link(s):

    Digitalna knjižnica Slovenije - dLib.si
    DOI

Shelf entry