Faculty of Logistics, Celje (FLCE)
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Kriteriji kakovosti spletne trgovine [Elektronski vir] : diplomsko delo visokošolskega strokovnega študijskega programaHrastelj, SuzanaV diplomskem delu smo raziskovali kriterije kakovosti spletne trgovine ter kaj je tisto, kar naključnega obiskovalca spletne trgovine spremeni v kupca. Zanimalo nas je, kateri so tisti kriteriji, ki ... vplivajo na končno odločitev potrošnika, da se odloči za nakup ravno v dotični spletni trgovini. V prvem delu diplomskega dela smo preučili literaturo s področja spletne trgovine ter raziskali kriterije, ki so pomembni pri odločitvi za nakup. Opisali smo različne tipe spletnih trgovin ter se osredotočili na prodajo med podjetji ter končnimi uporabniki (angl. Business to customer; v nadaljevanju: B2C). V drugem poglavju diplomskega dela smo izvedli anketo ter intervju s ciljno skupino. Anketa je bila namenjena vsem spletnim nakupovalcem, z njeno pomočjo smo izpostavili najpomembnejše kriterije, ki so pomembi za spletno trgovino ter uspešno izpeljane nakupe. Te odgovore smo skupaj z nakupovalci dotične spletne trgovine pregledali ter preverili, ali ima le-ta spletna trgovina vse kriterije, ki so pomembni za uspešno poslovanje ter zaključene nakupe. Poleg pregleda ter analize anketnega razvrščanja kriterijev smo določili še kriterije, ki so pomembni za nakup v dotični spletni trgovini. Ugotovili smo, da so za uspešno izpeljane nakupe zelo pomembni logistični kriteriji.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Celje : [S. Hrastelj], 2024Language - slovenianCOBISS.SI-ID - 186037251
Author
Hrastelj, Suzana
Other authors
Kramar, Uroš
Topics
spletna prodaja |
spletna trgovina |
kriteriji nakupovanja |
potrošnik |
nakup |
online sales |
online shop |
shopping criteria |
consumer |
purchase
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Hrastelj, Suzana | |
Kramar, Uroš | 29263 |
Source: Personal bibliographies
and: SICRIS
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