Faculty of Logistics, Celje (FLCE)
  • Some theoretical aspects of trust, relationship commitment and cooperation [Elektronski vir]
    Mlaker Kač, Sonja
    In this paper we theoretically discuss some aspects of three important and mutually connected notions: the trust, the relationship commitment and the cooperation. All three concepts are crucial for ... success in todayʼs business world. All three concepts and terms are very complex, with several different definitions. We discuss them in article in detail, here we will only define them briefly. Trust is defined as 'a willingness to rely on an exchange partner in whom one has confidence' (Moorman, Despande, Zaltman, 1993: 83). Relationship commitment can in our discussion be defined as 'an exchange partner believing that an on-going relationship with another is as important as to warrant maximum efforts at maintaining it' (Morgan and Hunt, 1994: 23). And cooperation is defined as situations in which different partners work together so that they can achieve mutual goals (Anderson and Narus, 1990). Allthree concepts are very important in inter-organisational relationships andin achieving a competitive advantage.
    Source: Social science research network [Elektronski vir] (March 13, 2013)
    Type of material - e-article
    Publish date - 2013
    Language - english
    COBISS.SI-ID - 512489789

    Link(s):

    http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2232687
    Digital Library of the University of Maribor – DLUM
    DOI

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