Principles and practice of marketing

IEDC - Bled School of Management (IEDCBL)

Principles and practice of marketing

Jobber, David, 1947-

Type of material - book ; adult, serious

Edition - 4th ed.

Publication and manufacture - New York ; London : McGraw-Hill Higher International, 2004

Language - english

ISBN - 0-07-710708-X

COBISS.SI-ID - 512385649

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Author
Jobber, David, 1947-

Topics
Marketing | Marketing | Europe | Case studies | marketing

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Knjižnica MA JOBBER David Principles and IN: 000003061	available - outside loan, loan period: 2 months

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Jobber, David, 1947-

Source: Personal bibliographies and: SICRIS

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