Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

IEDC - Bled School of Management (IEDCBL)

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

Kim, W. Chan ; Mauborgne, Renée

Type of material - review

Edition - Expanded ed.

Publication and manufacture - Boston (Mass.) : Harvard Business School Press, cop. 2015

Language - english

ISBN - 978-1-62527-449-6

COBISS.SI-ID - 512724528

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Call number – location, accession no. ...	Copy status	Reservation
Knjižnica MA KIM W. CHAN Blue ocean strategy IN: 000005420	on loan - outside loan, due date: 11.09.2017 Expected to be available after: 10.07.2024 (1. in queue)

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Kim, W. Chan
Mauborgne, Renée

Source: Personal bibliographies and: SICRIS

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