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Vloga trženja v ekonomski teorijiSušjan, AndrejIn the paper the absence of marketing from mainstream economic theory is attributed to the static concept of competition as a market structure. Marketing, on the other hand, is compatible with a ... dynamic view of competitionas a behavioural process. The latter approach can be found in classical economics and, nowadays, in institutionalist economic theories, such as Austrian and post-Keynesian theory. For Austrian economists market is aprocess within which marketing is an integral part of entrepreneurial behaviour. In post-Keynesian theory marketing expenses are considered as firm's investment and post-Keynesian pricing models include the concept of product life cycle as derived from marketing practice.Source: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Letn. 41, št. 5/6, sept./dec. 2004, str. 843-856)Type of material - article, component partPublish date - 2004Language - slovenianCOBISS.SI-ID - 23383645
Author
Sušjan, Andrej
Topics
Trženje |
Marketing |
Konkurenca |
Competition |
Ekonomske teorije |
Economic theories |
Postkeynesianizem |
Postkeynesianism |
ekonomske teorije |
trženje |
marketing |
konkurenca |
postkeynesianizem
source: Teorija in praksa : revija za družbena vprašanja. - ISSN 0040-3598 (Letn. 41, št. 5/6, sept./dec. 2004, str. 843-856)
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Sušjan, Andrej | 11979 |
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