Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

Bearden, William O., 1945- ; Netemeyer, Richard G., 1956-

Type of material - handbook ; adult, serious

Edition - 2nd ed.

Publication and manufacture - London [etc.] : Sage : Association for Consumer Research, cop. 1999

Language - english

ISBN - 0-7619-1000-X

COBISS.SI-ID - 10100454

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Author
Bearden, William O., 1945- | Netemeyer, Richard G., 1956-

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Association for Consumer Research

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Call number – location, accession no. ...	Copy status	Reservation
Č 339 BEARDEN, W. O. Handbook Free access	available - reading room
Č 339 BEARDEN, W. O. Handbook Free access	available - reading room

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Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Bearden, William O., 1945-
Netemeyer, Richard G., 1956-

Source: Personal bibliographies and: SICRIS

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