FSS, J. Goričar Central Social Sciences Library, Ljubljana (ODKLJ)
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13.
The birth of Korean cool : how one nation is conquering the world through pop culture
Hong, Euny
"A fresh, funny, up-close look at how South Korea remade itself as the world's pop culture powerhouse of the twenty-first century. By now, everyone in the world knows the song "Gangnam Style" and ...Psy, an instantly recognizable star. But the song's international popularity is no passing fad. "Gangnam Style" is only one tool in South Korea's extraordinarily elaborate and effective strategy to become a major world superpower by first becoming the world's number one pop culture exporter. As a child, Euny Hong moved from America to the Gangnam neighborhood in Seoul. She was a witness to the most accelerated part of South Korea's economic development, during which it leapfrogged from third-world military dictatorship to first-world liberal democracy on the cutting edge of global technology. The Birth of Korean Cool recounts how South Korea vaulted itself into the twenty-first century, becoming a global leader in business, technology, education, and pop culture. Featuring lively, in-depth reporting and numerous interviews with Koreans working in all areas of government and society, Euny Hong reveals how a really uncool country became cool, and how a nation that once banned miniskirts, long hair on men, and rock 'n' roll could come to mass produce boy bands, soap operas, and the world's most popular smartphone"--
Type of material - book
Edition - 1st ed.
Publication and manufacture - New York : Picador, cop. 2014
Language -
english
ISBN - 978-1-250-04511-9; 1-250-04511-8; 978-1-250-04512-6; 1-250-04512-6
FSS, J. Goričar Central Social Sciences Library, Ljubljana
available - outside loan, loan period: 1 months
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EARL.kr 0000000316 HONG, E. Birth Free access
EARL.kr 316 HONG, E. Birth Free access
available - outside loan, loan period: 1 months
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