Miklošič Library FPNM, Maribor (PEFMB)
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Knjižne kazalke kot oglasi : diplomsko delo = Bookmarks as advertisments : graduation thesisKrajnc, Barbara, 1969-Diplomsko delo obravnava knjižne kazalke kot sredstvo oglaševanja. Najprej so na kratko predstavljene zgodovina knjižnih kazalk in druge terminološke vzporednice. Na podlagi tipologije oglasov glede ... na namen oziroma sporočanjsko vlogo so knjižne kazalke razvrščene med primere pridobitnih in nepridobitnih oglasov. Ker so bili med opaznimi prvinami oglasov na knjižnih kazalkah tudi slogani, so podani tipologija dvodelnih trohejskih in jambskih sloganov ter enodelni trdilni, velelni, osamosvojitveni odvisniki, poimenovalni in aforistični slogani s primeri. Podrobna analiza besedil na zajetih knjižnih kazalkah nedvomno potrjuje tezo, da so tudi knjižne kazalke oglasi.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Maribor : [B. Krajnc], 2013Language - slovenianCOBISS.SI-ID - 19845896
Author
Krajnc, Barbara, 1969-
Other authors
Stramljič Breznik, Irena
Topics
Univerzitetna in visokošolska dela |
slovenščina |
knjižne kazalke |
oglasi |
tipologija |
slogani |
diplomska dela
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M DIPL 811SLV KRAJNC B. Knjižne IN: 320130078 M DIPL 811SLV KRAJNC B. Knjižne IN: 320130078 |
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Krajnc, Barbara, 1969- | ![]() |
Stramljič Breznik, Irena | 00299 |
Source: Personal bibliographies
and: SICRIS
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