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13.
Trženje javne podobe športnika : pravni in davčni vidiki
Levovnik, Jure ; Romih, Domen
Pravice športnika na javni podobi - ne glede na to, kako so v posameznih pravnih redih obravnavane - postajajo vse bolj eden od osrednjih pravnih instrumentov, s katerim lahko športnik nadzira in ...unovčuje tržno vrednost svoje javne podobe ali celo kroji svojo športno-poslovno kariero. Niso redki športniki, ki jim trženje javne podobe prinaša znatno več prihodkov kot športni rezultati. Tehnološki razvoj in globalizacija sta trženju javne podobe športnikov dala dodaten zagon, odpirata pa tudi zanimiva pravna vprašanja. Avtorja bova v tem prispevku izpostavila temeljne značilnosti pravic na javni podobi, predstavila razvoj prava na področju trženja javne podobe ter izluščila nekatere pravne izzive v zvezi s pogodbenimi razmerji in uveljavljanjem pravnega varstva v primeru kršitev. Dotaknila se bova tudi davčnih vidikov, ki so izjemno pomembni že ob načrtovanju pogodbenih odnosov v zvezi s trženjem javne podobe športnikov.
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The library will be open Monday through Friday from 8:00 a.m. to 2:00 p.m.
The library will be closed from 29 July to 2 August (one week) and on 16 August (the day between a holiday and a weekend).