Slovenian Academy of Sciences and Arts, Lj. - all departments (SAZU)
13.
Tujejezičnost v imenih slovenskih podjetij - jezikovnokulturni problem ali marketinška globalizacijska potreba
Gložančev, Alenka
V okviru tako specifičnega jezikovnega področja, kot je poslovno imenotvorje, se, upoštevajoč splošne globalizacijske procese in znotraj teh njihove institucionalizirane oblike (Evropska unija), ...osredinjam na jezikovnokulturno problematiko tujejezičnih imen slovenskih podjetij
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