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Principles of marketingKotler, Philip, 1931-Type of material - textbook ; adult, seriousEdition - 17th ed.Publication and manufacture - New York ; Hoboken : Pearson Higher Education, [2018]Language - englishISBN - 978-0-13-449251-3; 0-13-449251-XCOBISS.SI-ID - 46333443
Author
Kotler, Philip, 1931-
Other authors
Armstrong, Gary M., Dr.
Topics
trženje |
poslovno komuniciranje |
strategija trženja |
tržne raziskave |
vzajemno trženje |
okolje |
vedenje potrošnikov |
konkurenčne prednosti |
proizvodi |
blagovne znamke |
družbena odgovornost |
etika |
etika |
marketing |
business communication |
marketing strategy |
market research |
relationship marketing |
environment |
consumer behaviour |
competitive advantage |
products |
trademarks |
social responsibility |
ethics |
ethics
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FINI |
on loan - outside loan, due date: 25.01.2021
Expected to be available after: 16.09.2024 (1. in queue) |
Call number – location, accession no. ... |
Copy status |
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FINI 0000000005 KOTLER P. Principles IN: 300000714 FINI 005 KOTLER P. Principles IN: 300000714 |
on loan - outside loan, due date: 25.01.2021
Expected to be available after: 16.09.2024 (1. in queue) |
Shelf entry
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Kotler, Philip, 1931- | |
Armstrong, Gary M., Dr. |
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