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Marketing management - trženjsko upravljanje : analiza, načrtovanje, izvajanje in nadzorKotler, PhilipType of material - handbook ; adult, seriousEdition - Slovenska izd.Publication and manufacture - Ljubljana : Slovenska knjiga, 1996Language - slovenianISBN - 961-210-043-8COBISS.SI-ID - 61422848
Author
Kotler, Philip
Other authors
Česen, Neli |
Žnideršič, Martin |
Česen, Tina |
Finžgar, Eva |
Umek, Alenka |
Zupančič, Boštjan, 1963-
Topics
Marketing |
Management |
Priročniki |
strategija trženja |
strateško planiranje |
strateško upravljanje |
marketing |
management |
priročniki |
trg |
trženje |
tržne raziskave |
tržna segmentacija |
tržne poti |
potrošniki |
direktni marketing |
elektronski marketing |
metodologija
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Jesenice |
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Jesenice j 0000000033 KOTLER, P. Marketing... IN: 100090282 Jesenice j 33 KOTLER, P. Marketing... IN: 100090282 |
available - outside loan, loan period: 21 days
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Žnideršič, Martin | 12201 |
Zupančič, Boštjan, 1963- |
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