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Advertising and promotion : an integrated marketing communications perspectiveBelch, George Eugene ; Belch, Michael A.Type of material - textbook ; adult, seriousEdition - 5th ed., international ed.Publication and manufacture - Boston (Mass.) [etc.] : Irwin/McGraw-Hill, cop. 2001Language - englishISBN - 0-07-118026-5COBISS.SI-ID - 7118897
Author
Belch, George Eugene |
Belch, Michael A.
Topics
Oglaševanje |
Strategija |
Učbeniki za visoke šole |
Tržno komuniciranje |
Metode |
Učbeniki za visoke šole |
Ekonomska propaganda |
Pospeševanje prodaje |
Sporočanje |
Množični mediji |
Odnosi z javnostjo |
Učbeniki za visoke šole |
Reklama |
Oglasi |
Mediji |
Marketing |
Učbeniki za visoke šole |
trženje |
ekonomska propaganda |
promocija |
oglas |
strategija trženja |
tržna analiza |
poslovno komuniciranje |
budžetiranje |
kreativnost |
strategija |
sredstva javnega obveščanja |
planiranje |
direktno trženje |
elektronsko poslovanje |
Internet |
programi |
medorganizacijsko trženje |
mednarodno trženje |
regulacija |
etika |
družbeni vidik |
ekonomski vidik |
marketing |
advertising |
promotion |
advertisement |
marketing strategy |
market analysis |
business communication |
budgeting |
creativity |
strategy |
means of public information |
planning |
direct selling |
electronic commerce |
Internet |
programmes |
intercompany marketing |
international marketing |
regulation |
ethics |
social aspect |
economic aspect |
economic aspect
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