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International marketingCateora, Philip R. ; Graham, John L.Type of material - textbook ; adult, seriousEdition - 11th ed.Publication and manufacture - New York : Irwin McGraw-Hill, cop. 2002Language - englishISBN - 0-07-112312-1; 0-07-239884-1COBISS.SI-ID - 12032998
Author
Cateora, Philip R. |
Graham, John L.
Topics
Export marketing |
International business enterprises |
Izvozni marketing |
Priročniki |
Učbeniki za visoke šole |
Mednarodni marketing |
Mednarodni trg |
Izvozniki |
Priročniki |
Učbeniki za visoke šole |
Mednarodni marketing |
Mednarodne korporacije |
Globalna strategija |
Priročniki |
Učbeniki za visoke šole |
Mednarodni trg |
Gospodarski položaj |
Kulturni vplivi |
Priročniki |
Učbeniki za visoke šole |
mednarodno podjetje |
mednarodno poslovanje |
izvoz |
mednarodno trženje |
poslovno okolje |
kultura |
dinamika |
tržne raziskave |
vizija |
strategija trženja |
tržne poti |
logistika |
ekonomska propaganda |
pogajanje |
international corporation |
international business |
exports |
international marketing |
business environment |
culture |
dynamics |
market research |
vision |
marketing strategy |
marketing channels |
logistics |
advertising |
bargaining |
bargaining
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Kranj D EKONOMIJA IN POSLOVANJE trženje CATEORA, P. R. International Kranj D EKONOMIJA IN POSLOVANJE trženje CATEORA, P. R. International |
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