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Marketing : concepts and strategiesDibb, Sally ...Type of material - textbook ; adult, seriousEdition - 3rd European ed.Publication and manufacture - Boston (Mass.) ; New York : Houghton Mifflin, cop. 1997Language - englishISBN - 0-395-79005-0COBISS.SI-ID - 6590769
Author
Dibb, Sally |
Simkin, Lyndon |
Pride, William M. |
Ferrell, O. C.
Topics
Marketing |
Strategija |
Učbeniki za visoke šole |
Trg |
Segmentacija |
Učbeniki za visoke šole |
Trg |
Potrošniški interesi |
Obnašanje |
Določevanje ciljev |
Pozicijska analiza |
Učbeniki za visoke šole |
Marketing |
Poslovne odločitve |
Marketing miks |
Raziskave trga |
Implementacija |
Učbeniki za visoke šole |
Prodaja |
Prodajni kanali |
Maloprodaja |
Celostna podoba |
Ciljani skrining |
Učbeniki za visoke šole |
marketing |
tržne raziskave |
strategija trženja |
trženje |
trg |
proizvodi |
distribucija |
tržne poti |
tržni mehanizem |
promocija |
poslovne odločitve |
cene |
upravljanje |
potrošnik |
poraba |
segmentacija |
pozicioniranje |
vrednotenje |
cilj |
uporabniki |
učbeniki
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