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Principles of marketing : activebook version 1.0Kotler, Philip, 1931- ; Armstrong, Gary M., Dr.Type of material - textbook ; adult, seriousPublication and manufacture - Upper Saddle River (New Jersey) : Prentice Hall, cop. 2001Language - englishISBN - 0-13-064853-1COBISS.SI-ID - 6883100
Author
Kotler, Philip, 1931- |
Armstrong, Gary M., Dr.
Topics
Marketing |
Marketing |
Strategija |
Tržno komuniciranje |
Učbeniki za visoke šole |
Marketing |
Management |
Učbeniki za visoke šole |
Marketing |
Marketinška strategija |
Marketinški procesi |
Učbeniki za visoke šole |
Marketing |
Tržna miselnost |
Potrošniški interesi |
Učbeniki za visoke šole |
marketing |
management |
strategija trženja |
trženje |
strateško planiranje |
informacijski sistemi |
uporaba računalnika |
on-line |
računalniške mreže |
interakcije |
spremembe |
družba |
poslovna etika |
poslovno okolje |
trg |
cilj |
segmentacija |
pozicioniranje |
konkurenčnost |
prednost |
globalizacija |
tržne raziskave |
kupci |
vrednotenje |
zadovoljstvo |
potrošnik |
vedenje |
proizvodi |
storitve |
novi proizvodi |
cene |
prodaja na drobno |
prodaja na debelo |
promocija |
ekonomska propaganda |
oglaševanje |
osebna prodaja |
distribucija
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Kotler, Philip, 1931- | ![]() |
Armstrong, Gary M., Dr. | ![]() |
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