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Blagovna znamka: od vizije do vrednotenja : strateško oblikovanje in vzdrževanje blagovnih znamkDe Chernatony, L.Type of material - book ; adult, seriousEdition - 1. natisPublication and manufacture - Ljubljana : GV založba, 2002Language - slovenianISBN - 86-7061-299-2COBISS.SI-ID - 120921088
Author
De Chernatony, L.
Other authors
Zupančič, Boštjan |
Stubbs, John
Topics
Blagovne znamke |
Industrijski izdelki |
izdelki |
blagovne znamke |
upravljanje |
strateški management |
celovita kvaliteta |
proizvodi |
oblikovanje |
management |
organizacijska kultura |
cilj |
poslovno okolje |
predstava |
nabava |
potrošnik |
trg |
uspešnost |
marketing |
trženje |
poslovna psihologija |
vrednote |
tržno planiranje
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Šentjur od 0000000065 DE Chernatony, L. Blagovna IN: 0067141 Šentjur od 65 DE Chernatony, L. Blagovna IN: 0067141 |
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Šentjur od 0000000065 DE Chernatony, L. Blagovna IN: 0064550 Šentjur od 65 DE Chernatony, L. Blagovna IN: 0064550 |
available - outside loan, loan period: 21 days
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De Chernatony, L. | |
Stubbs, John |
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