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Marketinški vidiki trajnostnega turizma na primeru Savinjske regije [Elektronski vir] : magistrsko deloČasl Skok, ZalaTuristična industrija in storitve turističnega sektorja postajajo vedno bolj pomemben del nacionalnih gospodarstev. Nobena izjema ni razvoj turizma v Sloveniji, ki prav tako temelji na zaznavanju ... trajnosti in trajnostnih načel. Trajnostni turizem lahko predstavlja eno izmed konkurenčnih prednosti turističnih destinacij, hkrati pa razvoj trajnostnega turizma predstavlja tudi pravico lokalnega prebivalstva do kakovostnega življenjskega okolja. Magistrsko delo se osredotoča na marketinške vidike trajnostnega turizma, pri čemer je empiričen del osredotočen na Zgornjo Savinjsko regijo. Raziskovalno vprašanje se osredinja na trajnostne marketinške prijeme, ki se kažejo na konkretnih primerih glavnih in največjih ponudnikov v Zgornji Savinjski dolini. Empiričen del je sestavljen iz intervjujev s turističnimi ponudniki in razvojno agencijo, ki zastopa vseh sedem občin Zgornje Savinjske regije. Cilj magistrskega dela je raziskati, kako se trajnost dojema in povezuje z marketingom v turistično razvijajoči regiji Slovenije, kako se ponudniki zavzemajo za trajnost in kako razvojna agencija regije skrbi za opominjanje in poudarjanje pomena trajnosti v turizmu.Type of material - master's thesis ; adult, seriousPublication and manufacture - Ljubljana : [Z. Časl Skok], 2023Language - slovenianCOBISS.SI-ID - 181227779
Author
Časl Skok, Zala
Other authors
Golob, Urša, 1977-
Topics
Turizem |
Ekološki razvoj |
Tržno komuniciranje |
Savinjska regija (Slovenija) |
Univerzitetna in visokošolska dela |
trajnost |
turizem |
marketing |
komuniciranje |
sustainability |
tourism |
marketing |
communication
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Časl Skok, Zala | |
Golob, Urša, 1977- | 28675 |
Source: Personal bibliographies
and: SICRIS
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