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Predstavitev manjšega lesnega podjetja na spletu : diplomsko delo = Web presentation of a small woodworking business : B. Sc. thesisGašparič, JanZ razvojem komunikacijske tehnologije in rastočo uporabo spleta je postala prisotnost na spletu bistvena za poslovanje tako velikih kot majhnih podjetij. V raziskavi smo preučili pomen spletne strani ... in uporabe družbenih omrežij za podjetja s ciljem izdelati preprosto spletno stran ter izbrati najprimernejše družbeno omrežje za mikro lesno podjetje in ustvariti stran na tem izbranem družbenem omrežju. Želeli smo tudi ugotoviti vpliv, ki ga imata ta dva medija na prepoznavnost in uspešnost podjetja. Ugotovili smo, da je izdelava (optimizirane) spletne strani z uporabo ustreznih orodij dokaj hitra in enostavna. To velja tudi za izdelavo strani na družbenem omrežju Facebook, za katerega sklepamo, da je najbolj primerno za mikro lesno podjetje. Na osnovi dobrega obiska spletnih strani preučevanega lesnega podjetja, velikega števila sledilcev na omrežju Facebook in dodatnega povpraševanja, ki je bilo neposredno ali posredno povezano z dejavnostjo podjetja na spletu lahko sklepamo, da je podjetje s svojo prisotnostjo na spletu in aktivnostmi na družbenih omrežjih svojo dejavnost predstavilo širši skupini potencialnih kupcev ter s tem doseglo ugoden vpliv na prepoznavnost in ugled podjetja, kar je eden temeljnih pogojev za njegovo uspešno poslovanje.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Ljubljana : [J. Gašparič], 2019Language - slovenianCOBISS.SI-ID - 3113865
Author
Gašparič, Jan
Other authors
Kropivšek, Jože |
Oblak, Leon, 1966-
Topics
spletna stran |
družbeno omrežje |
Facebook |
manjše lesno podjetje |
WordPress |
website |
social network |
Facebook |
small woodworking business |
WordPress
Library | Call number – location, accession no. ... | Copy status |
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BF, Dept. of Wood Technology, Lj. | Knjižnica BF za lesarstvo du1 92 IN: 020190062 |
available - reading room |
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Gašparič, Jan | |
Kropivšek, Jože | 16198 |
Oblak, Leon, 1966- | 13400 |
Source: Personal bibliographies
and: SICRIS
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