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Temelji trženja : s primeri iz praksePotočnik, VekoslavType of material - textbookPublication and manufacture - Ljubljana : GV založba, 2002Language - slovenianISBN - 86-7061-278-XCOBISS.SI-ID - 117000448
Author
Potočnik, Vekoslav
Topics
Marketing |
trženje |
poslovno okolje |
trg |
cilj |
marketing mix |
strategija trženja |
informacijski sistemi |
psihologija potrošnika |
medorganizacijsko trženje |
trg |
segmentacija |
oblikovanje cene |
tržne poti |
pospeševanje prodaje |
odnosi z javnostjo |
direktno trženje |
elektronsko trženje |
mednarodno trženje |
ekologija |
angleščina |
glosarji |
case study |
case study |
marketing |
business environment |
market |
goal |
marketing mix |
marketing strategy |
information systems |
consumer psychology |
intercompany marketing |
market |
segmentation |
pricing |
marketing channels |
sales promotion |
public relations |
direct selling |
electronic marketing |
international marketing |
ecology |
English |
glossaries |
case study |
case study
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Library | Call number – location, accession no. ... | Copy status |
---|---|---|
Faculty of Economics and Business, Maribor | 339.13 POTOČNIK V. Temelji a | available - outside loan, loan period: 30 days |
Faculty of Economics and Business, Maribor | 339.13 POTOČNIK V. Temelji | in preparation - in binding |
Faculty of Organizational Sciences, Kranj | K 381.7 POTOČNIK V. Temelji | on loan - outside loan, due date: not specified |
University of Maribor Library | Prosti pristop 1. nad. 339.13 II 54030 c |
available - outside loan, loan period: 1 months |
University of Maribor Library | Prosti pristop 1. nad. 339.13 II 54030 a |
available - outside loan, loan period: 1 months |
University of Maribor Library | Prosti pristop 1. nad. 339.13 II 54030 |
available - outside loan, loan period: 1 months |
University of Maribor Library | Prosti pristop 1. nad. 339.13 II 54030 b |
available - outside loan, loan period: 1 months |
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Shelf entry
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Potočnik, Vekoslav | 02173 |
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