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Novotvorjenke v tiskanih in spletnih oglasih : diplomsko deloVoršič, InesOglasi so postali del našega vsakdanjega življenja, saj nas kot potencialne potrošnike na najrazličnejše načine nagovarjajo na vsakem koraku. Težnja po kreativnosti, zanimivosti in vpadljivosti je ... opazna tudi v jeziku oglasov. V zadnjem času kot izraz izvirnosti in duhovitosti oglaševalcev pogosto zasledimo nove besede oz. novotvorjenke. Te so predmet našega raziskovanja. Na osnovi paberkovalno zbranih tiskanih in spletnih oglasov smo napravili besedotvorno analizo novotvorjenih besed. Zanimal nas je način tvorbe, ali novotvorjenke nastajajo po že ustaljenih besedotvornih postopkih, analogiji ali po kakšnih še neuveljavljenih tvorbenih vzorcih. V analizi smo opozorili na morebitno stilno in zvrstno zaznamovanost novih tvorjenk. Vsako izmed obravnavanih besed smo skušali tudi pomensko opredeliti, v besedilnih korpusih FidaPLUS in Nova beseda pa smo preverjali, ali je katera od novotvorjenk že zajeta. Oglasi so obravnavani kot celota z namenom, da se ugotovijo zgradbene prvine, v katerih so novotvorjenke največkrat prisotne, hkrati pa smo želeli izvedeti, v kolikšni meri so novotvorjenke vezane na ime oglaševalca ali oglaševanega predmeta.Type of material - undergraduate thesis ; adult, seriousPublication and manufacture - Maribor : [I. Voršič], 2009Language - slovenianCOBISS.SI-ID - 17166856
Author
Voršič, Ines
Other authors
Stramljič Breznik, Irena
Topics
Univerzitetna in visokošolska dela |
slovenščina |
oglasi |
novotvorjenke |
splet |
tiskani oglasi |
oglaševanje |
neologizmi |
priložnostnice |
besedotvorje |
diplomska dela
Library | Call number – location, accession no. ... | Copy status |
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Miklošič Library FPNM, Maribor | D DIPL 811SLV VORŠIČ I. Novotvor IN: 320090197 |
available - reading room |
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Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Voršič, Ines | 33264 |
Stramljič Breznik, Irena | 00299 |
Source: Personal bibliographies
and: SICRIS
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