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Osnove trženja in strateškega tržnega načrtovanjaVukasovič, Tina ; Jagodič, Gregor, 1974-Type of material - scientific monograph ; adult, seriousPublication and manufacture - Harlow [etc.] : Pearson, cop. 2017Language - slovenianISBN - 978-1-78726-026-9COBISS.SI-ID - 39044101
Author
Vukasovič, Tina |
Jagodič, Gregor, 1974-
Topics
Trženje |
temeljni tržni koncepti |
tržno okolje |
porabniki |
nakupni proces |
tržne raziskave |
strateško načrtovanje trženja |
strategije trženja |
trženjski splet |
blagovna znamka |
marketing |
marketing concepts |
market environment |
consumers |
buying decision process |
market research |
strategic marketing planning |
marketing strategy |
marketing mix |
brand
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Library | Call number – location, accession no. ... | Copy status |
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Faculty of Economics and Business, Maribor | 339.13 VUKASOVIČ T. Osnove, Strat. | available - outside loan, loan period: 30 days |
Faculty of Economics and Business, Maribor | 339.13 VUKASOVIČ T. Osnove, Strat. a |
on loan - outside loan, due date: 17.09.2024
Expected to be available after: 18.09.2024 (1. in queue) |
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Year | Impact factor | Edition | Category | Classification | ||||
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JCR | SNIP | JCR | SNIP | JCR | SNIP | JCR | SNIP |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Vukasovič, Tina | 24635 |
Jagodič, Gregor, 1974- | 36529 |
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