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Selling today : creating customer valueManning, Gerald L. ; Reece, Barry L., 1935-Type of material - textbookEdition - 9th ed.Publication and manufacture - Upper Saddle River (New Jersey) : Pearson Education : Prentice Hall, cop. 2004Language - englishISBN - 0-13-123029-8; 0-13-140560-8COBISS.SI-ID - 8623132
Author
Manning, Gerald L. |
Reece, Barry L., 1935-
Topics
Selling |
Customer relations |
Sales management |
Value added |
Relationship marketing |
Value system |
Consumer satisfaction |
Marketing communication |
Prodajne dejavnosti |
Filozofija prodaje |
Marketinška strategija |
Učbeniki za visoke šole |
Prodajne dejavnosti |
Prodajne tehnike |
Potrošniška filozofija |
Učbeniki za visoke šole |
prodaja |
potrošnik |
vrednotenje |
vrednost |
kreativnost |
ustvarjalnost |
osebna prodaja |
nova ekonomija |
strategija |
strategija trženja |
proizvodi |
izdelki |
psihologija potrošnika |
predstava |
management
Library | Call number – location, accession no. ... | Copy status |
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Faculty of Economics and Business, Maribor | 658.8 MANNING G. Selling | available - outside loan, loan period: 30 days |
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DRS, in which the journal is indexed
Database name | Field | Year |
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Links to authors' personal bibliographies | Links to information on researchers in the SICRIS system |
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Manning, Gerald L. | |
Reece, Barry L., 1935- |
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