Marketing communications : a European perspective

(UM)

Marketing communications : a European perspective

Pelsmacker, Patrick de, 1957- ; Geuens, Maggie, 1969- ; Bergh, Joeri Van den, 1971-

Type of material - textbook ; adult, serious

Edition - 7th ed.

Publication and manufacture - Harlow [etc.] : Pearson, 2021

Language - english

ISBN - 978-1-292-32789-1

COBISS.SI-ID - 92254723

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Pelsmacker, Patrick de, 1957- | Geuens, Maggie, 1969- | Bergh, Joeri Van den, 1971-

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Library	Call number – location, accession no. ...	Copy status
Faculty of Organizational Sciences, Kranj	K 659 PELSMACKER P. D. Marketing	available - outside loan, loan period: 1 months

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Year	Impact factor		Edition		Category		Classification
Year	JCR	SNIP	JCR	SNIP	JCR	SNIP	JCR	SNIP

Links to authors' personal bibliographies	Links to information on researchers in the SICRIS system
Pelsmacker, Patrick de, 1957-
Geuens, Maggie, 1969-
Bergh, Joeri Van den, 1971-

Source: Personal bibliographies and: SICRIS

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