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Marketing communications : a European perspectivePelsmacker, Patrick de, 1957- ; Geuens, Maggie, 1969- ; Bergh, Joeri Van den, 1971-Type of material - textbook ; adult, seriousEdition - 7th ed.Publication and manufacture - Harlow [etc.] : Pearson, 2021Language - englishISBN - 978-1-292-32789-1COBISS.SI-ID - 92254723
Author
Pelsmacker, Patrick de, 1957- |
Geuens, Maggie, 1969- |
Bergh, Joeri Van den, 1971-
Topics
Trženje |
Oglaševanje |
Odnosi z javnostmi |
Blagovne znamke |
Pozicioniranje (oglaševanje) |
Neposredno trženje |
Oglaševalske akcije |
Sejmi |
Evropa |
Učbeniki za višje in visoke šole |
trženje |
poslovno komuniciranje |
planiranje |
strategija |
blagovne znamke |
mediji |
direktno trženje |
odnosi z javnostjo |
sponzorstvo |
etika |
marketing |
business communication |
planning |
strategy |
brands |
media |
direct selling |
public relations |
sponsorship |
ethics
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Library | Call number – location, accession no. ... | Copy status |
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Faculty of Organizational Sciences, Kranj | K 659 PELSMACKER P. D. Marketing | available - outside loan, loan period: 1 months |
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Database name | Field | Year |
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Pelsmacker, Patrick de, 1957- | ![]() |
Geuens, Maggie, 1969- | ![]() |
Bergh, Joeri Van den, 1971- | ![]() |
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