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Managerial applications of multivariate analysis in marketingMyers, James H. ; Mullet, Gary M.Type of material - profess. monogrPublication and manufacture - Chicago (Ill.) : American Marketing Association, cop. 2003Language - englishISBN - 0-87757-301-8COBISS.SI-ID - 14172390
Author
Myers, James H. |
Mullet, Gary M.
Topics
Marketing |
Statistical methods |
Marketing |
Data processing |
Multivariate analysis |
Marketing |
Management |
statistika |
managements |
statistične metode |
multivariatna analiza |
regresijske analize |
diskriminantna analiza |
faktorske analize |
razvrščanje v skupine |
korespondenčna analiza |
aplikacija |
trženje |
tržne raziskave |
management |
statistics |
statistical methods |
multivariate analysis |
regression analysis |
discriminant analysis |
factor analysis |
cluster analysis |
correspondence analysis |
application |
marketing |
market research |
management |
management
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Univerzitetna knjižnica 0000000311 MYERS, J.H. Managerial IN: 01000010864 Univerzitetna knjižnica 311 MYERS, J.H. Managerial IN: 01000010864 |
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Myers, James H. | |
Mullet, Gary M. |
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